Web Search Engine and Google Essay - 753 Words

Case Discussion Questions: 1. How does Google’s mission drive strategy at the company? Google had a framework and foundation with the vision to obtain the business of China’s customers with little to now censorship. Seeing that they needed China in the market, Google not only followed their own policies but also made key decisions adopted by the management which had major financial impact. To remain true to their mission of â€Å"to organize the world’s information and make it universally acceptable and useful† (Jones, 2008) they had to decide whether or not to move operations to China or remain in the U.S. The direction of the organization toward keeping that mission was effective when they decided to move operations to China and†¦show more content†¦Google focused on customer needs (accessing information) and then provided solutions to make this happen. When a company takes pride upon itself and initiative to do the right thing, many times the government will not cause them as much stress as if they had not in the first place. By utilizing self-censorship, they weren’t being â€Å"evil† but rather adhering to China’s governmental requests and requirements for business. Moreover, when a company chooses censorship on its own it may show the governments that they are willing to not only follow their laws without issue but also to put their nations people first as well. Many times when a government wants to censor for you they will also censor more than the company would have done for them. Google may have deterred this by performing self-censorship as well. 4. If all foreign search engine companies declined to invest directly in China due to concerns over censorship, what do you think the results would be? Who would benefit most from this action? Who would lose the most? As mentioned in the excerpt, China is one of the largest nations in the world and if this occurred then I fear the results would be that not only China would lose access to a huge service but companies all over the world would falter in many areas (Jones, 2008). Billions of dollars would be lost by not onlyShow MoreRelatedWeb Search Engine and Google3206 Words   |  13 PagesGOOGLE INC. HARVARD BUSINESS CASE #9-806-105 INTRODUCTION/BACKGROUND In December of 2005, six years after its founding and twenty-one months after the company went public, search engine giant Google, Inc. had grown into not just probably the world’s biggest and most successful Internet companies, but also one of America’s biggest business success stories. Founded by two Stanford graduate students, Google was in many ways the quintessential American business success story. 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